About

I did not pivot into product design. I built toward it, one discipline at a time.

Today, I make the reasoning behind complex product decisions visible, turn changing requirements into something buildable, and help shape what gets built.

My journey

A career that stacked toward product design

Environmental science trained me to investigate connected systems and trace problems to their source. Business education and retail banking taught me how organizations work and what unclear, high-stakes decisions can cost people. Marketing taught me how people interpret value. Graphic design developed my visual craft.

Web design added another layer. Learning how interfaces are built helped me understand technical requirements earlier, communicate more effectively with software developers, and make design decisions that account for responsive behavior, component logic, and implementation constraints.

Healthcare service design taught me to look beyond a single screen and understand the people, processes, and touchpoints around it.

Climate tech was where those layers first came together in product design. As one of three designers in an early-stage company, I worked across onboarding, engagement strategy, product structure, accessibility, visual systems, and engineering constraints while the product and team were still evolving. The redesigned product and brand supported a crowdfunding campaign that exceeded its target by 25%, followed by an Android beta launch.

I later brought the same adaptability into enterprise fintech. At Morgan Stanley, I work across institutional products, consumer banking, payments, brokerage, workplace financial products, accessibility systems, and platform integration. The environment is larger and more regulated, but the underlying responsibility is familiar: understand the system, resolve what is unclear, and help steer the product toward the right decision.

Across climate tech, healthcare, financial services, real estate, and ecommerce, I have worked on products at different stages, from early definition to mature platform improvement. That range helps me recognize familiar patterns in unfamiliar systems without forcing the same process onto every team.

What I do

B2B enterprise platforms & B2C consumer products; data-driven decision making & growth strategy

In my full-time work, I've led product design for B2B enterprise platforms and consumer products in fintech and healthcare. I've designed institutional retirement platforms serving major corporations, unified payment experiences across financial platforms used by millions, and built healthcare service experiences from scratch. I specialize in the messy challenges with legacy constraints, multiple stakeholders, competing design systems, and real consequences if you get it wrong.

I also consult with small businesses on ecommerce growth and brand strategy. I've helped a Korean medical tourism company optimize their digital presence and improve conversion, and repositioned a sports injury prevention brand to find their niche and grow their market. This work keeps me connected to the full customer journey, from brand positioning to conversion optimization to post-purchase experience.

What I do

B2B enterprise platforms & B2C consumer products; data-driven decision making & growth strategy

In my full-time work, I've led product design for B2B enterprise platforms and consumer products in fintech and healthcare. I've designed institutional retirement platforms serving major corporations, unified payment experiences across financial platforms used by millions, and built healthcare service experiences from scratch. I specialize in the messy challenges with legacy constraints, multiple stakeholders, competing design systems, and real consequences if you get it wrong.

I also consult with small businesses on ecommerce growth and brand strategy. I've helped a Korean medical tourism company optimize their digital presence and improve conversion, and repositioned a sports injury prevention brand to find their niche and grow their market. This work keeps me connected to the full customer journey, from brand positioning to conversion optimization to post-purchase experience.

7+

Years in design

2.5M+

Monthly active users served

3x

Increase in conversions.

7+

Years in design

2.5M+

Monthly active users served

3x

Increase in conversions.

How I work

I think in systems, not just screens.

I consider diverse user needs and abilities from the very beginning. I align stakeholders through clear visual communication and I'm relentless about connecting design decisions to measurable outcomes. Whether it's enterprise software or a small business website, I care deeply about creating experiences that empower people to make confident decisions.

Contact

Let’s talk about what you’re building and how I can help.

Contact

Let’s talk about what you’re building and how I can help.

Contact

Let’s talk about what you’re building and how I can help.